出海招聘实战分享：零预算，怎么在小红书、推特上招到「对的人」？

Core Insights - The article discusses the challenges faced by companies expanding overseas, particularly in recruiting suitable talent in unfamiliar markets [2][4]. - It highlights the importance of adapting traditional recruitment methods to effectively identify candidates that align with team culture and core competencies [7]. Group 1: Recruitment Challenges - Companies are finding it increasingly difficult to recruit the right talent through traditional channels in overseas markets [4]. - There is a need to adjust the traditional recruitment funnel and evaluation systems to better suit the unique demands of international hiring [7]. Group 2: Employer Branding and Budget Constraints - Companies with limited budgets are encouraged to leverage social media platforms like Xiaohongshu and X to enhance their employer branding [7][8]. - The article emphasizes the significance of building a strong employer brand to attract talent in competitive markets [8]. Group 3: Compliance and Management Issues - The article addresses the complexities of cross-border payroll, compliance with hiring policies, and remote team collaboration [7][8]. - It suggests that companies need to find solutions to these challenges to successfully manage global teams [8].