Core Viewpoint - The second-hand housing market in key cities like Beijing, Shanghai, and Shenzhen is experiencing a slowdown in transaction momentum, with a notable shift in buyer preferences towards lower-priced properties and specific property types [2][13]. Group 1: Transaction Structure Changes - The proportion of transactions for properties priced below 2 million yuan is increasing, indicating a significant diversion of first-time homebuyers to the second-hand market. For instance, in Shanghai, the share of transactions for properties under 2 million yuan reached 48.72% in October 2025, up by 2.16 percentage points month-on-month and 8.93 percentage points year-on-year [2][4]. - In contrast, the high-end segment of the new housing market is drawing buyers away from the second-hand market, particularly for properties priced above 8 million yuan in Shanghai and Shenzhen, where transaction shares have either stabilized or declined [3][4]. Group 2: Property Size Preferences - The majority of transactions in the second-hand market are still concentrated in smaller units, particularly those under 70 square meters, which accounted for over 30% of transactions in October 2025. In Shanghai, this segment is seeing an upward trend [7][8]. - There is also a growing interest in compact units (90-100 square meters) and larger comfortable units (140-160 square meters), which cater to buyers looking for more spacious living arrangements [8][13]. Group 3: Regional Transaction Trends - The transaction share in suburban areas of Shanghai is declining, while core urban areas in Beijing, Shenzhen, and Hangzhou are also seeing a drop in transaction shares. Notably, Shenzhen's main areas are experiencing an increase in transaction concentration, with districts like Luohu and Longgang showing significant month-on-month growth [11][12]. Group 4: Market Outlook - The second-hand housing market is expected to continue its downward trend in November, with a persistent "price-for-volume" strategy. The ability of mid-to-high-end properties to gain traction will largely depend on the volume of new listings and the quality of new housing products entering the market [14].
二手结构|10月京沪深200万元以下房源成交占比持增
克而瑞地产研究·2025-11-20 09:07