“固体杨枝甘露”卖爆了！茶百道日销25万杯，跟不跟？

Core Viewpoint - The article discusses the rising trend of solid mango pomelo sago in the beverage industry, highlighting its popularity and the competitive landscape among various brands [2]. Group 1: Product Popularity - Solid mango pomelo sago has become a sensation, with sales reaching approximately 250,000 cups on its first day of launch across various stores [16]. - The product was quickly adopted by multiple brands, with 7 Fen Tian selling nearly 300 portions in a single day and other brands like Xian Mang Duo and Cha Bai Dao also reporting high sales [10][12][13]. - The product's appeal is attributed to its rich ingredients and unique presentation, leading to a surge in consumer interest and social media engagement, with over 600 million views on Douyin [18]. Group 2: Market Response - Many brands are racing to launch their versions of solid mango pomelo sago, with some brands like YOMOO and Qing Zhi Shou Niang also joining the trend [20]. - The demand for mango has surged, causing supply shortages in some regions, with reports of price increases for mangoes due to high demand [25][26]. - Some brands are cautious about joining the trend, preferring to observe consumer reactions before committing to new product launches [28][29]. Group 3: Consumer Behavior - The popularity of solid mango pomelo sago reflects a broader consumer trend towards comfort foods during economic uncertainty, akin to the "ice cream economics" phenomenon [37][39]. - Consumers are seeking products that provide a sense of certainty and satisfaction, as evidenced by the success of solid mango pomelo sago compared to more fluid beverages like milk tea [41][43]. - The combination of visible ingredients and appealing presentation makes solid mango pomelo sago a desirable choice for consumers looking for small pleasures in their daily lives [42][43].