今年最流行的社交局，花200块一起「杀糕」

Core Viewpoint - The article discusses the rising trend of "cake-sharing gatherings" (杀糕局), where individuals come together to share and taste various cakes, enhancing social interactions while enjoying desserts at a lower cost than purchasing individually [4][5][28]. Group 1: Concept and Popularity - "Cake-sharing gatherings" originated from the desire to sample a variety of popular cakes without the burden of high costs, allowing participants to enjoy multiple flavors for a reasonable price [5][28]. - These gatherings are organized through social media, where a group leader sets the time, location, and budget, and participants can choose from a curated list of cakes [7][8]. - The gatherings have gained significant popularity, often filling up within hours of the announcement, indicating a strong demand for such social experiences [9][28]. Group 2: Organization and Experience - The group leader is responsible for coordinating the event, including selecting cakes, managing logistics, and ensuring transparency in financial dealings [12][14]. - Participants engage in a collective experience of tasting and rating the cakes, which fosters a sense of community and shared enjoyment [19][30]. - The gatherings provide a unique social setting where individuals can connect over a shared interest in desserts, making it easier to break the ice and form new relationships [30][32]. Group 3: Market Implications - Local cake shops are beginning to capitalize on this trend by offering special cake-sharing events, recognizing the potential for increased customer engagement [28]. - The rising costs of high-quality cakes have led consumers to seek more affordable ways to enjoy these treats, making cake-sharing gatherings an attractive alternative [28]. - The phenomenon reflects a broader shift in consumer behavior, where individuals prioritize experiences and social connections over traditional dining or dessert consumption [30][32].