半导体芯闻·2025-11-20 10:49Core Insights - The global IT OLED shipment is projected to grow from 24 million units in 2025 to 53 million units by 2029, indicating a structural growth phase in the next four years [1] - Samsung Display is expected to maintain over 60% market share as the largest producer of OLED panels for laptops, tablets, and monitors, with competitors like LG Display, EverDisplay, BOE, and Visionox following closely [1] Group 1: Market Trends - IT OLED products primarily utilize medium to large panels, necessitating production lines that maximize panel utilization based on large substrates [2] - Major terminal manufacturers, particularly Apple, are rapidly increasing the OLED share in their IT product lines, prompting panel manufacturers to prioritize investments in 8.6G OLED production lines [2] Group 2: Investment and Competition - Samsung Display announced an investment of approximately 4 trillion KRW in April 2023 for the construction of an 8.6G OLED production line, with other companies like BOE, Visionox, and TCL CSOT following suit [2] - Tianma Microelectronics is also exploring investments in 8.6G OLED production lines, highlighting a shift in the OLED market focus from smartphones to laptops, tablets, and monitors [2] Group 3: Technological Advancements - As the market expands, the technical requirements for IT OLED are evolving, with longer replacement cycles and higher white screen usage leading to burn-in issues [3] - The 2 Stack Tandem OLED structure, characterized by long lifespan, high brightness, and efficiency, is becoming a critical evaluation metric [3] - Samsung Display is focusing on Apple as a core customer for OLED panels for MacBook Pro, while Chinese manufacturers are targeting the broader market for laptops, tablets, and smartphones [3]