走进「瑞德制药」「KK集团」「赫基集团」，洞察AI时代产业创新新变量｜混沌创新院校友企业参访回顾

Core Insights - The article emphasizes the importance of returning to the business scene to find answers amidst the rapid advancement of AI across various industries. It highlights a visit organized by Chaos Innovation Institute to alumni companies in the Greater Bay Area, focusing on deep interactions and real-world insights [3]. Group 1: Red Pharmaceutical - Red Pharmaceutical is a pioneer in pet medicine manufacturing, with its brand "Dr.Red" specializing in pet pharmaceuticals and care products. It has established China's first high-level GMP factory dedicated to pet medicines [8][11]. - The pet industry in China is experiencing explosive growth, with the market size expanding from approximately 20 billion yuan in 2013 to 400 billion yuan currently. Although future growth rates may decline, the annual growth rate remains at 7%-8%, with pharmaceuticals growing at around 15%. The market is expected to reach one trillion yuan in ten years [13]. - Red Pharmaceutical aims to enter the European and American markets within five years and is exploring AI applications for pet health management and consultations [15]. Group 2: KK Group - KK Group is a leading trend retail enterprise in China, operating multiple brands including KKV, THE COLORIST, and X11, with 800 offline stores across 34 cities globally [22][24]. - The CTO of KK Group shared insights on implementing large models in enterprises, emphasizing the importance of identifying AI-appropriate scenarios and accumulating internal data to enhance business efficiency [26][28]. - KK Group has developed a series of AI products, including an answer engine, super search engine, and hyper-automation engine, aimed at improving knowledge management, information retrieval, and process automation [28][29]. Group 3: Heki Group - Heki Group, a benchmark in China's fashion retail sector, was founded in 1999 and has established a diverse brand matrix through self-creation, agency, and acquisition strategies [34][40]. - The CEO of the Five Plus brand within Heki Group discussed the digital transformation strategies in the fashion retail sector, focusing on user-centric approaches and small, beautiful product strategies to meet personalized consumer needs [42]. - The discussion also covered the challenges of organizational change in the AI era, highlighting the need for new standards in AI application and the importance of training employees to adapt to AI developments [43].