Core Viewpoint - The company reported strong financial performance in Q3 2025, with significant growth in revenue and net profit, driven by innovative business segments like smart cars and AI [4]. Group 1: Financial Performance - Q3 2025 revenue reached 113.1 billion yuan, representing a year-over-year increase of 22.3% but a quarter-over-quarter decrease of 2.4% [4]. - Non-IFRS net profit for Q3 2025 was 11.3 billion yuan, up 80.9% year-over-year and 4.4% quarter-over-quarter, with a corresponding net profit margin of 10% [4]. Group 2: Smartphone Business - Revenue from smartphone sales in Q3 2025 was 46 billion yuan, down 3.1% year-over-year but up 1% quarter-over-quarter [5]. - The company shipped 43.3 million smartphones, achieving a slight year-over-year increase of 0.5%, maintaining a top-three global market share for 21 consecutive quarters [5]. - The average selling price (ASP) of smartphones decreased to 1,062.8 yuan, down 3.6% year-over-year and 1% quarter-over-quarter, primarily due to declining ASP in overseas markets [5]. - Smartphone gross margin was 11.1%, a decrease of 0.6 percentage points year-over-year and 0.4 percentage points quarter-over-quarter, impacted by rising core component prices and intensified competition in mainland China [5]. Group 3: IoT Business - IoT revenue for Q3 2025 was 27.6 billion yuan, reflecting a year-over-year increase of 5.6% but a significant quarter-over-quarter decline of 28.8% [6]. - The gross margin for IoT improved to 23.9%, up 3.1 percentage points year-over-year and 1.4 percentage points quarter-over-quarter, driven by higher sales of high-margin products [6]. - The company faces challenges in the IoT segment due to seasonal fluctuations and increased competition, with future strategies focusing on international expansion and product positioning [6]. Group 4: Internet Advertising - Internet revenue reached 9.4 billion yuan in Q3 2025, a year-over-year increase of 10.8% and a quarter-over-quarter increase of 3.1%, marking a historical high [7]. - The number of global monthly active users reached 742 million, up 8.2% year-over-year [7]. - Advertising revenue grew by 17.4% year-over-year to 7.2 billion yuan, with overseas internet revenue also increasing by 19.1% to 3.3 billion yuan, both achieving historical highs [8]. Group 5: Automotive Business - Revenue from automotive and innovative businesses was 29 billion yuan in Q3 2025, a year-over-year increase of 199.2% and a quarter-over-quarter increase of 36.4% [9]. - The company delivered 109,000 vehicles, with an ASP of 260,000 yuan, benefiting from high ASP models like Xiaomi YU7 and SU7 Ultra [9]. - The automotive segment achieved a gross margin of 25.5% and recorded a positive operating profit of 700 million yuan for the first time in a single quarter [9].
【小米集团（1810.HK）】汽车业务首次单季盈利转正，但手机&汽车毛利率或将面临压力——2025三季度业绩点评（付天姿/黄铮）
光大证券研究·2025-11-20 23:03