一批泰餐品牌开始走下坡路，泰餐不行了？

Core Viewpoint - The article discusses the decline of several Thai restaurant brands in China, particularly focusing on the case of Tai Shi Shou, which has seen a significant reduction in its number of stores and overall market presence [4][16]. Group 1: Tai Shi Shou's Decline - Tai Shi Shou, once a leading Thai restaurant chain in China, has reportedly closed all its stores in Nanjing and has been exiting multiple markets including Anhui, Hebei, Gansu, and Sichuan [5][11]. - The brand peaked with over 60 stores nationwide but has seen its store count shrink by more than half within a year, now reportedly having only 20 operational locations [15]. - The restaurant initially gained popularity through its unique "Thai + Tea Restaurant" model and social media buzz, leading to long queues at new openings [7][9]. Group 2: Broader Industry Trends - Other Thai restaurant brands are also experiencing downturns, with notable closures reported for brands like Xingye Nanyang Cuisine and Simply Thai, indicating a broader trend of decline in the Thai dining segment [16][18]. - The shift in consumer preferences towards "value-for-money dining" has impacted traditional Thai restaurants, which typically have higher average spending per customer (around 120-160 yuan) [19]. - In contrast, new "Thai-style street stalls" are emerging, offering a more affordable dining experience with lower average spending (60-70 yuan), suggesting a potential shift in market dynamics [20].