不想一人食的北上广年轻人,爱上59元一次的盲盒饭局
36氪·2025-11-21 00:02

Core Insights - The article discusses the emerging trend of "blind box dining" events in major Chinese cities, where participants are randomly assigned dining partners based on their interests and preferences, creating a unique social experience [5][12][38]. Group 1: Concept and Structure - "Blind box dining" involves participants paying a fee (ranging from 39 to 59 yuan) to join a meal where they only discover their dining companions and restaurant on the day of the event [5][6]. - Organizers collect detailed questionnaires from participants to match them based on dietary preferences, personality traits, and social expectations, ensuring a diverse mix of attendees [18][19][21]. - The format encourages spontaneous conversations and connections, with participants engaging in various topics from personal interests to deeper philosophical discussions [31][33]. Group 2: Popularity and Expansion - The trend has gained traction in cities like Beijing, Shanghai, and other emerging urban areas, with organizers like "整点薯条" successfully hosting over 10,000 events since their inception [14][36]. - The popularity of these events reflects a growing demand for social interactions among young people, who seek to expand their social circles beyond their usual networks [28][38]. Group 3: Participant Experience - Participants come with varied intentions, from seeking new friendships to simply enjoying a meal, highlighting the multifaceted nature of social dining experiences [28][31]. - The events often lead to unexpected connections, with some participants forming lasting friendships or even romantic relationships [38][39]. - However, not all experiences are profound; some participants find the interactions to be superficial, focusing more on the dining experience than on meaningful connections [40][41]. Group 4: Business Opportunities - The rise of blind box dining presents commercial opportunities for organizers, who can partner with restaurants to provide quality dining experiences while also monetizing the social aspect of the events [36][38]. - Organizers are exploring collaborations with brands and local businesses to enhance the dining experience and create additional revenue streams [36].