TCL TECH.(SZ:000100) 21世纪经济报道·2025-11-21 02:36Core Viewpoint - The global display industry is undergoing a new round of technological iteration, with OLED technology's penetration rate increasing, particularly in the context of printed OLED technology being led by Chinese companies [1][2]. Group 1: Industry Trends - The display industry is moving towards high resolution, low power consumption, and wide color gamut, with printed OLED technology emerging as a key player [1]. - China’s share of the global OLED market has surpassed 46%, with predictions indicating it will exceed 50% by 2027-2028 as three major companies launch high-generation OLED lines [2]. Group 2: Competitive Landscape - Four panel manufacturers, including TCL Huaxing, BOE, Visionox, and Samsung Display, are investing in high-generation OLED production lines, with total investments nearing 170 billion yuan [5]. - The competition in high-generation OLED technology is intensifying, with TCL Huaxing focusing on maintaining competitiveness in its 8.6-generation printed OLED production line [5][6]. Group 3: Key Decisions by TCL Huaxing - TCL Huaxing made four critical decisions in the development of printed OLED technology, including choosing the printed OLED route, shifting application focus to mid-size displays, relocating JOLED's production line to China, and initiating the Guangzhou T8 project for large-scale commercialization [8][9][10]. - The decision to focus on mid-size applications was driven by the performance and cost advantages of printed OLED technology [8]. Group 4: Challenges and Future Directions - Key challenges for TCL Huaxing include improving power consumption, achieving high yield rates, and addressing material performance issues [11][12]. - The company aims to enhance the efficiency of its printed OLED technology to meet the stringent requirements of top-tier customers while ensuring compatibility with existing OLED materials [12]. - The future strategy involves building an open, autonomous, and collaborative industry ecosystem to enhance global competitiveness [13].