谁在中国市场“杀死”这款本田神车

Core Viewpoint - The Honda Fit, once a popular model in the Chinese market, has seen a significant decline in sales, with October figures showing only 3 units sold, reflecting a broader collapse in the fuel small car market [1][2][9]. Group 1: Sales Performance - The Honda Fit's sales have been declining for over a year, with only 695 units sold in October 2022, which is just 1/74 of the sales of BYD Seagull [2]. - In the second half of this year, sales have dropped to double digits and are now approaching single digits [2]. - The Fit's sales in 2023 are projected to be over 50,000 units, but a drastic drop to 14,000 units is expected in the following year [9]. Group 2: Market Position and Competition - The Honda Fit was once a market leader due to its fuel efficiency, spaciousness, and affordability, appealing particularly to young consumers [3][4]. - The model's three-year resale value remains high at 63.95%, significantly above competitors, especially in cities like Guangzhou and Shenzhen where it approaches 70% [4]. - However, the rise of electric vehicles has diminished the Fit's competitive edge, as electric models offer superior cost efficiency and advanced technology features [9][10]. Group 3: Cultural Impact and Modifications - The Honda Fit has historically represented a culture of practicality and customization, with a robust aftermarket for modifications due to its versatile design [7]. - It has been a gateway for many enthusiasts into car culture, emphasizing the joy of driving and personalizing vehicles [7]. Group 4: Future Outlook - The company is attempting to revitalize the Fit with a new model featuring significant design changes, but market feedback suggests that this may not be sufficient to regain consumer interest [10]. - The competitive landscape is increasingly dominated by domestic electric vehicles, which poses a significant challenge for the Fit's revival [10].