星巴克，“追杀式”推销？丨BUG

Core Viewpoint - Starbucks is facing backlash for allegedly misusing user location data for aggressive marketing, raising concerns about privacy and transparency in its data collection practices [2][10][12]. Privacy Policy and User Data Collection - A recent incident involved a user receiving two promotional messages from Starbucks within three minutes, prompting criticism regarding the app's use of precise location data for marketing purposes [3][4]. - The privacy policy of Starbucks only mentions three scenarios for using precise location data: finding nearby stores, ordering, and participating in specific activities, without explicitly stating that location data could be used for promotional pushes [4][9]. - Legal experts have pointed out that Starbucks' privacy policy lacks clarity and accessibility, potentially violating personal information laws [9]. User Reactions and Concerns - Many users expressed discomfort with Starbucks' marketing tactics, fearing misuse of their personal information and emphasizing the need for respect for privacy [10][12]. - The phrase "打工人要的是咖啡自由，不是推送自由" reflects a sentiment that intrusive marketing detracts from the enjoyment of the product [12]. Regulatory Scrutiny and Past Incidents - Starbucks has faced multiple regulatory inquiries regarding its data collection practices, including being summoned by authorities in June 2023 for issues related to user data collection and marketing tactics [12][13]. - Despite these challenges, Starbucks has not yet achieved satisfactory improvements in user privacy protection [13]. Business Expansion Plans - Starbucks plans to expand its stores in China from 8,011 to 20,000, but faces significant challenges due to increasing competition from lower-priced coffee brands [15]. - The company may need to consider launching a new lower-end brand to compete in the mid to low-end market, which raises questions about brand differentiation and maintaining quality [15].