PDD(US:PDD) 经济观察报·2025-11-21 12:07Core Viewpoint - Pinduoduo is committed to enhancing its platform ecosystem and social responsibility by investing more resources to solve practical issues for users, merchants, and industries, aiming for a multi-win scenario [1][12]. Financial Performance - In Q3, Pinduoduo reported revenue of 108.28 billion yuan, a year-on-year increase of 9%, but this growth rate has significantly slowed compared to previous quarters [2]. - Operating profit for Q3 was 25 billion yuan, showing only low single-digit growth year-on-year, while adjusted net profit attributable to ordinary shareholders was 31.4 billion yuan, up 14% year-on-year but down quarter-on-quarter [2]. - Revenue growth has been declining since last year, with projected year-on-year growth rates for upcoming quarters decreasing from 131% in Q1 2024 to 7% in Q2 2025 [2]. Strategic Initiatives - The slowdown in revenue and profit growth is attributed to Pinduoduo's proactive strategic investments, particularly the upgrade of its 10 billion yuan subsidy plan to a 100 billion yuan support plan aimed at reducing costs for merchants and promoting industry transformation [2][3]. - The "100 billion support plan" is a three-year initiative with a total investment exceeding 100 billion yuan, focusing on building a high-quality e-commerce ecosystem and supporting merchants' transformation [4]. Merchant Support - The support plan includes various measures such as the "2025 Duoduo Good Specialty" initiative to assist local agricultural products, and a 100 billion yuan merchant rebate program to stimulate orders [4][5]. - Merchants have reported significant savings, with some saving hundreds of thousands of yuan annually on promotional fees, and the platform has reduced store deposit requirements by over 50%, benefiting many small and medium-sized businesses [5]. High-Quality Development - Since the implementation of the support plan, Pinduoduo has accelerated its high-quality development, with agricultural product sales increasing by 47% year-on-year and a rapid growth in the number of merchants in industrial zones [6][9]. - The platform's support has enabled local businesses to transition from OEM to brand development, as seen in the case of Shaodong, which has transformed its bookbag industry [7]. Industry Impact - Pinduoduo's initiatives have prompted other major e-commerce platforms to announce their own merchant support plans, indicating a shift in industry competition from price and traffic wars to ecosystem competition and value creation [11].