研报丨中国多肽化妆品市场，站在“爆发前夜”

Core Insights - The Chinese peptide cosmetics market is rapidly growing, becoming one of the fastest-growing segments in the global beauty industry due to unique market vitality and local innovation [3][29] - Domestic brands, exemplified by Kans, have successfully captured consumer attention through precise positioning and technological breakthroughs, leading to a market dominated by local products and multi-polar competition [4][29] Market Size Expansion - The market size of Chinese peptide cosmetics surged from 4.73 billion yuan in 2019 to 12.21 billion yuan in 2023, with a compound annual growth rate (CAGR) of 26.5% [6] - Projections indicate that the market will reach 19.45 billion yuan in 2024, reflecting a year-on-year increase of 59.3% [7] Supply Chain Growth - The growth in finished products has significantly boosted the entire supply chain, particularly the raw materials segment, which is expected to reach 2.32 billion yuan by 2025, with a CAGR of 12.5% from 2021 to 2025 [9] Product Registration Surge - As of July 31, 2025, the number of cosmetics registered with "peptide" as a keyword reached 63,510, with 25,727 products still valid, indicating a rising trend in new product registrations [10] Domestic Brand Dominance - International brands have failed to leverage their early advantages in the peptide sector, while domestic brands like Kans lead the market with a 34.59% share in 2024 [13][14] - The success of domestic brands is attributed to concentrated resource investment, broader price coverage, and efficient online channel conversions [13] Diverse Applications - Peptides are predominantly used in skincare (89.68%), followed by hair care (5.95%) and oral care (1.67%), with skincare products focusing on hydration and anti-aging [15][16] Ingredient Competition - The leading ingredients in the peptide cosmetics market are Myristoyl Pentapeptide-8 (22.85%) and Hexapeptide-9 (21.78%), indicating a concentrated competitive landscape [17] Innovation Pathways - The market is characterized by two main innovation trends: synergistic formulation and ingredient iteration, with a significant number of new peptide ingredients registered since 2021 [19] Driving Forces of Growth - The explosive growth of the peptide cosmetics market is driven by three core forces: rising consumer demand for effective anti-aging solutions, regulatory reforms enhancing innovation, and advancements in biotechnology and supply chain maturity [21][29] Future Trends - The market is expected to face challenges such as intensified competition and high consumer education costs, while also moving towards deeper technological innovation, expanded application scenarios, and more precise efficacy claims [31]