南极游轮生意，有人撑不住了

Core Viewpoint - The article discusses the contrasting fortunes of high-end and small-scale polar cruise companies in the Antarctic tourism market, highlighting a significant polarization in consumer demand and market performance [4][5][22]. Group 1: Market Dynamics - The luxury polar cruise market is thriving, with top brands like Silversea and Ponant experiencing strong demand, while smaller companies struggle to survive [5][22]. - The average price of luxury hotels in the U.S. has reached a record $394, indicating a growing divide in the hospitality sector, which mirrors trends in the polar cruise industry [13][19]. - The number of Chinese tourists visiting Antarctica has increased significantly, with 9,384 visitors in the 2023-2024 season, making China the third-largest source of tourists [24][29]. Group 2: Consumer Behavior - There is a noticeable shift in the demographic of Chinese tourists to Antarctica, with a rising proportion of younger travelers, particularly those born in the 1990s and 2000s [26][27]. - High-end cruise companies are adapting to this demographic shift by enhancing their offerings, such as adding Chinese language support and specialized experiences [27][28]. - The luxury travel market is increasingly characterized by consumers willing to spend significantly on unique experiences, further benefiting top-tier cruise operators [19][22].