中国汽车营销奖，有变

Core Insights - The article discusses the evolution of the Jin Xuan Award, emphasizing a user-centric approach in automotive marketing and the introduction of a new logo that reflects this philosophy [6][8][10]. Group 1: Award Evolution - The Jin Xuan Award has adopted a new logo that symbolizes a user-centered focus, aligning with the broader trend in automotive marketing [6][8]. - The award's evaluation mechanism has been reformed to combine committee nominations and enterprise applications, with 382 cases actively collected [10][24]. - The twelfth edition of the Jin Xuan Award will feature four main categories: Creative Works, Marketing Cases, Public Welfare and Sustainable Development, and Individuals and Teams [15][16]. Group 2: New Marketing Categories - Three new award categories have been introduced: Personalized Marketing, Brand IP Marketing, and AI Marketing, reflecting current trends in the automotive industry [20][22]. - The award aims to ensure transparency and efficiency in the selection process through proactive case discovery and interaction with manufacturers [24][26]. Group 3: Marketing Insights and Community Engagement - The Jin Xuan Award will launch a "Jin Xuan Marketing Grand Prize" account across various platforms to promote outstanding cases and facilitate knowledge sharing among marketing professionals [28][32]. - The initiative aims to transform the award from a simple recognition event to a daily companion for marketing professionals, fostering a collaborative environment for growth and problem-solving [35][32].