比羽绒服轻便，比冲锋衣时尚！防风防水防寒，一上架就卖爆了

Core Viewpoint - The article promotes a Swiss military brand's versatile and affordable outerwear, highlighting its quality, functionality, and significant discount from the original retail price [19][22][87]. Group 1: Product Features - The outerwear is designed to be lightweight yet warm, featuring a 450g fleece lining that retains heat effectively [28]. - It is waterproof, breathable, and resistant to dirt, making it suitable for various weather conditions [8][66]. - The jacket is made from a soft fabric blend, ensuring comfort and flexibility, which is ideal for both outdoor activities and casual wear [68]. Group 2: Pricing and Discounts - The original retail price of the jacket is set at ¥1099, but it is currently available for ¥159, representing a 1.4-fold discount [19][22]. - This pricing strategy positions the product as a cost-effective alternative to high-end brands, which typically retail for over ¥1000 [87]. Group 3: Brand and Market Position - Swiss Military, established in 1884, is recognized for its high-quality outdoor apparel and has a strong presence in 22 countries [40]. - The brand's products are available in various high-end retail locations, enhancing its market credibility [43]. Group 4: Target Audience - The jacket is designed to fit a wide range of body types, accommodating individuals weighing between 85 to 220 pounds [84]. - It appeals to both men and women, making it a versatile choice for different demographics [54][84].