电动车公社·2025-11-23 00:37Core Viewpoint - The Guangzhou Auto Show reflects a cooling sentiment in the automotive industry, with notable absences of major brands and a shift in marketing strategies as companies prepare for upcoming market changes [9][10]. Group 1: Market Sentiment and Trends - The absence of major brands like Tesla, Rolls-Royce, and Ferrari at the Guangzhou Auto Show indicates a potential shift in the automotive market, suggesting a forthcoming major reshuffle in 2026 [7][9]. - The automotive market has seen an 8.0% year-on-year growth from January to October, with an estimated 4% increase in November and potential growth in December, indicating that pessimistic conclusions about the market may be premature [12]. Group 2: Marketing Strategies - Many automotive brands are increasingly utilizing celebrities for promotional purposes, aiming to enhance brand visibility and attract consumer attention in a crowded market [15][44]. - The trend of creating IPs (intellectual properties) for brands is driven by the need for increased traffic and engagement in an era of information overload [44][55]. Group 3: Technological Advancements - The introduction of advanced technologies, such as laser radar in lower-priced models, signifies a trend towards making cutting-edge technology accessible to a broader consumer base [67][70]. - The upcoming launch of semi-solid-state batteries and enhanced safety features in vehicles reflects the industry's commitment to improving user experience and safety [72][75]. Group 4: International Presence - The presence of more foreign visitors at the auto show suggests a growing interest in China's automotive advancements, with international attendees coming from diverse regions including the Middle East and India [76][84]. - Chinese automotive brands are increasingly showcasing their technological capabilities, indicating a shift in confidence and competitiveness on the global stage [86][87].