Core Viewpoint - The article discusses the pervasive issue of misinformation on the internet, highlighting how fake content is produced and disseminated, often for profit, and the detrimental effects it has on public perception and trust in information sources [3][22][54]. Group 1: Information Pollution - The average Chinese individual spends nearly 8 hours online daily, encountering approximately 1,000 pieces of information, with a conservative estimate suggesting that hundreds of these are false [3][4]. - Misinformation spreads rapidly through social media and short videos, often misleading millions within minutes [4][22]. - The article identifies a gray industry behind the creation of fake content, where individuals script, film, and distribute misleading videos, earning substantial incomes [5][22][30]. Group 2: Fake Content Production - The production of fake videos often involves actors portraying scenarios that evoke sympathy or moral outrage, which are then monetized through views and advertisements [9][21][22]. - A specific example includes a character named "Taozi," who creates scripted videos featuring fake delivery scenarios that mislead viewers into believing they are real [7][9][18]. - The article reveals that these fake narratives are designed to provoke emotional responses, leading to increased engagement and revenue from advertisements [14][20][22]. Group 3: The Role of AI - AI technology is increasingly used to generate and spread misinformation, with studies indicating that even a small percentage of false data in training sets can significantly increase harmful outputs [26][30]. - Companies are leveraging AI to automate the creation of misleading content, which can be distributed across various platforms for profit [30][32]. - The use of AI in misinformation not only affects individual reputations but can also disrupt public discourse and influence societal perceptions [29][30]. Group 4: Impact on Society - The proliferation of fake information contributes to societal divisions and the stigmatization of certain groups, such as delivery workers, by fabricating narratives that create conflict [22][44]. - Misinformation can lead to real-world consequences, including public outrage and harm to individuals' reputations, as seen in various high-profile cases [25][44]. - The article emphasizes the challenge of fact-checking in the face of overwhelming misinformation, where false narratives often gain traction faster than corrections can be disseminated [46][54].
谁在给你的脑子「投毒」?
36氪·2025-11-23 02:08