DFAC(SH:600006) 经济观察报·2025-11-23 07:33Core Viewpoint - The collaboration between Dongfeng and Huawei to create the "Yijing" brand represents a new paradigm in the automotive industry, focusing on high-end household electric vehicles with significant investment and a dedicated team for three years [1][4]. Group 1: Strategic Collaboration - Dongfeng and Huawei have established a new cooperative model, investing over 10 billion yuan and forming a specialized team to develop the "Yijing" brand [1][4]. - The "Yijing" brand aims to leverage Dongfeng's insights from over 60 million family users and Huawei's advanced technologies to create a flagship product in the high-end household electric vehicle market [4][6]. Group 2: Market Positioning - The high-end electric vehicle market is experiencing substantial growth, with household models making up a significant portion of this segment [6]. - "Yijing" is positioned to meet the needs of families seeking high-quality living, integrating smart technology and reliable performance [6][8]. Group 3: Channel Strategy - The "1+N" channel model will be implemented, focusing on a user center as the core hub, complemented by multiple lightweight retail points to enhance service quality for high-end family users [6][7]. - The strategy aims to reduce internal competition among dealers while ensuring precise service for family users, with a clear regional protection mechanism to secure profitability [7]. Group 4: Future Outlook - The first model of "Yijing" is expected to debut at the 2026 Beijing Auto Show, with plans to launch at least one new model annually to build a comprehensive high-end household product lineup [7]. - The collaboration between Dongfeng and Huawei is seen as a benchmark for partnerships between state-owned enterprises and tech companies, potentially setting a new standard for traditional automakers transitioning to high-quality development in the electric vehicle sector [8].