全国最“硬核”的饼干，一年3万吨，卖到上市

Core Viewpoint - The article discusses the success of Shandong Qingshi, a company that has dominated the calcium milk biscuit market in Shandong for over 70 years, achieving significant revenue and profit growth while maintaining a strong regional presence [3][5][6]. Company Overview - Shandong Qingshi was established in 2016, focusing on new consumption and retail sectors [2]. - The company has become a regional giant with its calcium milk biscuits, which have been a staple for three generations in Shandong [4][6]. Market Position - Qingshi holds over 80% market share in Shandong's calcium milk biscuit market, selling 31,000 tons last year, generating revenue of 526 million yuan and nearly 100 million yuan in net profit [5][11]. - The company’s revenue grew by 7.47% year-on-year, while net profit increased by 13.20%, marking a five-year high [7][11]. Product Significance - Calcium milk biscuits are considered essential nutrition for children in Shandong, comparable to milk powder, and were included in "planned supply" during their early years [8][11]. - The product has a strong cultural significance in Shandong, contributing to its widespread acceptance and consumption [10][12]. Regional Focus and Challenges - Qingshi's market penetration is nearly universal in Shandong, but it has limited presence outside the province, with less than 5% market share nationally [11]. - The company faces challenges in expanding beyond Shandong due to weak distribution networks and high brand education costs in other regions [11][12]. Competitive Landscape - The national biscuit market is dominated by larger players like Dali Foods, which reported over 20 billion yuan in revenue, significantly overshadowing Qingshi [12]. - New consumer brands are capturing younger demographics through online marketing, posing additional challenges for Qingshi in terms of brand influence and product innovation [12].