关闭全部门店，盒马创始人又失败了

Core Viewpoint - The article discusses the rapid decline of the pet retail brand "Paiteshengsheng," founded by Hou Yi, highlighting the challenges faced in the physical retail space and the decision to close all offline stores while retaining online operations [5][16][20]. Group 1: Company Overview - "Paiteshengsheng" was launched by Hou Yi in February 2023, with plans to open 100 stores in Shanghai, focusing on new retail, discounting, and pet-owner socialization [10][13]. - The brand aimed to innovate in pet food retail by combining fresh food preparation with a social space, offering a variety of pet products and emphasizing high-quality, personalized feeding options [14][20]. Group 2: Business Challenges - Within 9 months of operation, 7 out of over 10 stores in Shanghai were closed due to high operating costs, including rent and labor, and a lack of customer traffic [5][16][18]. - The shift in consumer behavior towards online shopping for pet products has further strained the viability of physical stores, making it difficult to achieve profitability despite lower pricing strategies [19][20]. Group 3: Market Insights - The overall pet economy in China is projected to grow, with the market size expected to exceed 300 billion yuan in 2024, indicating potential for future opportunities despite the struggles of "Paiteshengsheng" [20][21]. - The penetration rate of fresh pet food in China remains low at under 5%, suggesting significant room for growth compared to markets like the U.S., where it stands at 36% [21][22].