新物种正在诞生

Core Viewpoint - The article discusses the shift in consumer behavior in Japan and East Asia towards extreme cost-effectiveness and practicality, influenced by economic downturns and changing societal values [3][10]. Group 1: Historical Context - The article references the Great Depression in the U.S., where citizens adopted frugal lifestyles, highlighting a historical pattern of economic hardship leading to changes in consumer behavior [3]. - Japan's prolonged economic stagnation, termed the "Lost Decade," has left a lasting impact on its citizens, who have become skeptical of politicians and media, focusing instead on immediate, practical needs [4][10]. Group 2: Consumer Behavior Changes - There is a notable trend of consumers prioritizing cost over luxury, with young people in Japan and Korea opting not to buy homes or cars due to perceived low value [6][10]. - The rise of discount stores, such as the 100-yen shop in Japan, reflects a cultural shift towards valuing affordability, with over 8,900 such stores now operating [7]. Group 3: New Consumption Models - The emergence of new consumption models, such as Meituan's "拼好饭" (Pīn Hǎo Fàn), illustrates a significant change in the food delivery industry, focusing on cost-effective meal options that cater to a large consumer base [12][13]. - The article notes that the demand for high cost-performance products is reshaping various industries, including food and retail, as businesses adapt to meet consumer expectations for value [13][14]. Group 4: Economic Implications - The article suggests that economic downturns historically lead to innovative business models, such as the rise of supermarkets post-Great Depression and the emergence of brands like Uniqlo during Japan's low-consumption era [14].