一个小小的杯子，我卖了50亿

Core Viewpoint - The article emphasizes the importance of understanding user needs and perspectives in product design, illustrated through a personal experience that led to the creation of a new product category, the "55-degree cup" [23][25][28]. Group 1: Personal Experience and Product Development - The author recounts a traumatic incident where a child was severely burned by hot water, highlighting the emotional impact and the realization of unmet user needs in everyday products like cups [12][14][23]. - This experience prompted the author to question why there were no products designed to prevent such accidents, leading to the development of the "55-degree cup," which can cool hot water to a safe drinking temperature [24][26][28]. Group 2: Product Philosophy and Market Impact - The "55-degree cup" quickly became a bestseller, achieving nearly 5 billion in sales within the first year, demonstrating the effectiveness of addressing a specific user need [28]. - The author introduces the concept of "product three views" (user view, value view, world view) as essential for successful product development, paralleling the importance of these views to personal values [29][30][32]. Group 3: Training and Knowledge Sharing - The article promotes a training program focused on category innovation and product strategy, aimed at helping participants unlock market potential and develop successful products [33][40]. - The program is designed for founders, CEOs, and product leaders across various industries, emphasizing practical strategies and tools for product development [52].