188元的外卖服，新中产人手一件

Core Viewpoint - The article discusses the rising popularity of delivery uniforms, particularly among outdoor enthusiasts and urban consumers, transforming them into fashionable and functional outerwear options [2][3][26]. Group 1: Market Trends - The trend of delivery uniforms being adopted as outdoor wear is driven by new middle-class consumers who appreciate their functionality and affordability compared to traditional outdoor brands [3][26]. - A secondary market for delivery uniforms has emerged, with significant sales on e-commerce platforms and second-hand marketplaces, indicating high demand and consumer interest [5][11]. - The outdoor apparel market in China is projected to reach 522.7 billion yuan by 2024, with outdoor clothing accounting for 46% of this market [26][28]. Group 2: Consumer Behavior - Consumers are increasingly drawn to the practicality and affordability of delivery uniforms, often using them in everyday urban settings rather than for their original purpose [18][28]. - The shift in consumer preferences shows a growing inclination towards functional clothing that prioritizes comfort and utility over aesthetics [30]. - The article highlights that many consumers find humor and relatability in wearing delivery uniforms, which adds to their appeal [18][20]. Group 3: Product Features and Feedback - The new delivery uniforms emphasize safety features, such as reflective strips and durable materials, aligning with the needs of delivery personnel [22][24]. - Despite the positive aspects, some delivery workers express dissatisfaction with the design and practicality of the new uniforms, indicating areas for improvement [20][22]. - The materials and construction of the new uniforms are comparable to mainstream outdoor brands, yet they are offered at a significantly lower price point, making them attractive to consumers [24][30].