拼多多财报背后：下一个十年，用生态重构护城河

Core Viewpoint - Pinduoduo's Q3 2025 financial report reveals a strategic shift from pursuing scale to building an ecosystem, with a willingness to sacrifice short-term profits for long-term growth and social responsibility [1][7][11] Financial Performance - Pinduoduo reported Q3 revenue of 108.3 billion yuan, a 9% year-on-year increase, marking the first time growth has fallen to single digits [1][3] - Net profit attributable to ordinary shareholders was 29.33 billion yuan, up 17% year-on-year [1] - Online marketing services and transaction services contributed to revenue growth, with transaction service revenue reaching 54.9 billion yuan, a 10% increase compared to the previous year [3] - Total revenue costs rose to 46.8 billion yuan, an 18% increase, primarily due to fulfillment, bandwidth, server, and payment processing costs [3] Strategic Initiatives - The "100 Billion Support" plan, launched in April, aims to invest over 100 billion yuan in resources to support merchants over three years, impacting agricultural product sales positively with a 47% year-on-year increase [1][8] - Pinduoduo's R&D expenses grew by 41% to 4.33 billion yuan, reflecting significant investment in technology and infrastructure [3] Market Positioning - Pinduoduo is focusing on long-term returns rather than short-term profits, with management indicating that current profit levels should not be seen as a guide for future performance [4][5] - The company is not engaging in aggressive competition in the food delivery sector and is not heavily promoting AI initiatives, instead opting for sustainable ecosystem investments [1][5] Ecosystem Development - The "100 Billion Support" initiative is enhancing the agricultural supply chain and promoting high-quality development through various programs [8][10] - In the manufacturing sector, Pinduoduo is leveraging data to drive transformation and innovation, helping local businesses transition from OEM to brand development [10] Future Outlook - Pinduoduo aims to balance growth with social responsibility, focusing on creating value for users and investing in high-quality development [11][12] - The company is positioned to navigate the shift in the industry towards efficiency and product capability, aligning with its core competitive advantage in ecosystem value [12]