杭州网红大撤退：下坠的电商，过剩的人

Core Viewpoint - The article discusses the decline of the live streaming industry in Hangzhou, highlighting the challenges faced by streamers and the overall market downturn, while some still believe in the potential of the industry in the city [4][6][7]. Group 1: Industry Overview - The live streaming industry in Hangzhou, once thriving with nearly 20,000 active streamers, is now experiencing a significant downturn, with rising vacancy rates in commercial properties and reduced rental prices [6][7]. - Major companies and influencers are leaving Hangzhou, contributing to a narrative of a mass exodus from the live streaming scene [7]. - The industry is facing challenges such as declining traffic, increased competition, and high return rates on products, leading to reduced incomes for streamers and pressure on e-commerce businesses [7][26]. Group 2: Personal Experiences - Streamers like Liu Hui and Cheng Xingtong share their experiences of initially thriving in the industry but later facing burnout and declining incomes, with some choosing to leave the profession altogether [11][17][24]. - The pressure to maintain high performance and the constant influx of new, lower-paid streamers have created a highly competitive environment, making it difficult for many to sustain their careers [14][26]. - Despite the challenges, some individuals still view Hangzhou as a city of opportunity, believing that the potential for high earnings and skill development remains [11][38]. Group 3: Market Dynamics - The article notes that the live streaming market is becoming increasingly saturated, with many new entrants willing to work for lower wages, which drives down overall compensation in the industry [14][32]. - E-commerce businesses are struggling with high inventory costs and low profit margins, exacerbated by new taxation policies that further strain their operations [26][27]. - The competitive landscape has shifted, with companies now seeking streamers who can deliver immediate results, leading to unrealistic expectations and job insecurity for many [29][30]. Group 4: Future Outlook - Despite the current downturn, there is a belief among some industry participants that Hangzhou will continue to be a key player in the live streaming sector, offering unique opportunities compared to other regions [38][39]. - The article suggests that while the environment is challenging, the potential for growth and development in the live streaming industry still exists, particularly for new entrants [38][40].