长安启源A06：上市后客流翻倍，买纯电的客户占八成

Core Viewpoint - The newly launched A06 model from Changan Qiyuan has seen a significant increase in customer interest and sales, particularly in the electric vehicle segment, indicating a positive market reception and potential growth for the brand [3][4]. Sales Performance - The A06 has experienced a doubling of daily customer visits to showrooms, with 80% of visitors specifically interested in this model, leading to over 30 pre-orders shortly after its launch [3]. - The electric version of the A06 accounts for approximately 80% of total sales, with the 630 Shuxiang Ultra and 630 Laser Ultra configurations being the most popular, both priced at 139,900 yuan [4][17]. Customer Demographics - The customer base for the A06 has expanded significantly, now including individuals aged 20-40 with stable jobs, such as nurses, teachers, and small business owners, contrasting with the previous focus on younger, style-driven buyers [3][7]. Reasons for Purchase - Customers are drawn to the A06 for its stylish design, high-quality interior, and competitive pricing, which offers a strong value proposition [7]. Competitive Landscape - The A06 is frequently compared to models such as the Xiaopeng MONA M03, Dongfeng Nissan N7, and Geely Galaxy Xingyao 8, indicating a competitive market environment [12]. Financing Options - The A06 offers attractive financing options, including a 0% interest loan for amounts up to 100,000 yuan over five years, making it financially accessible for a broader audience [18]. Customer Feedback - Initial customer feedback has been limited, primarily focused on the speed of vehicle delivery, as the demand for the A06 has outpaced supply [20]. Maintenance Costs - The maintenance costs for the A06 are relatively low, with basic servicing for the range-extended version costing between 400-500 yuan and for the electric version between 120-180 yuan [22]. Customer Rights and Incentives - The A06 offers several customer incentives, including a five-year 0% interest financing plan and potential subsidies for trade-ins, enhancing its appeal in the market [23].