泥河湾荣获艾瑞咨询“中国有机杂粮全网销量第一”市场地位确认，领跑有机杂粮赛道

Core Insights - The article highlights the market leadership of Mudanwan in the organic grain sector, confirmed by iResearch, which states that Mudanwan achieved the highest online sales in the organic grain category by Q3 2025, showcasing its competitive edge and consumer recognition [1][10]. Group 1: Company Overview - Mudanwan Group is a modern comprehensive enterprise focused on agriculture, integrating the entire industry chain, with a core layout of "base + terminal" [6]. - The company operates a self-built grain breeding base of 2,000 acres, an organic grain planting base of 18,000 acres, and a production demonstration base of 10,000 acres, with an annual processing capacity of 150,000 tons [6]. - The brand "Mudanwan" was recognized as a "China Famous Trademark" in 2018, marking a significant achievement in the agricultural sector of Zhangjiakou City [6]. Group 2: Technological Innovation - Mudanwan drives industry upgrades through technological innovation, establishing a "production, learning, and research integration" system in collaboration with various agricultural research institutions [8]. - The company has built provincial-level research institutions and municipal-level organic grain innovation centers, holding multiple patents and software copyrights [8]. - Mudanwan has developed a B2B supply and deep processing innovation model, providing high-quality grain raw materials to major food enterprises and launching functional health foods for consumers [8]. Group 3: Market Position and Consumer Trust - The company has gained widespread consumer trust by offering high-quality organic products and a comprehensive quality system, aligning with the national trend towards healthier diets and green consumption [10]. - By Q3 2025, Mudanwan's four core product categories (organic yellow millet, organic seven-color brown rice, organic corn flour, and organic germ rice) achieved over 780,000 units in online sales, leading the category [10]. Group 4: Contribution to Agriculture and Rural Development - Mudanwan serves as a benchmark for agricultural modernization and rural revitalization, creating a collaborative model involving farmers, bases, enterprises, and research [12]. - The company has helped over 50,000 farmers increase their income and has contributed to the development of the grain industry cluster in northwestern Hebei [12]. - Mudanwan's products are exported to over 50 countries, generating cumulative foreign exchange earnings of $291 million, positioning the company as a representative of China's organic grain in international markets [13].