不止于二手资料：QYResearch如何通过深度访谈获取一线信息？

Core Insights - The article emphasizes the shift from traditional secondary data to in-depth primary research for market analysis, highlighting the importance of capturing insights from industry professionals [3][4]. Research Evolution - The market research industry is at a transformative juncture, moving away from reliance on secondary data sources like databases and public reports, which have limitations such as information homogenization and data lag [4]. - QYResearch recognizes that valuable insights often lie in the experiences of decision-makers and frontline personnel [4]. Methodology - QYResearch employs a dual strategy of "localization + specialization" to access industry professionals globally, establishing local support teams in countries like the USA, China, Japan, India, and Germany [5]. - The company has developed a systematic methodology for conducting deep interviews, which includes extensive preparation, a balance of structured and unstructured questioning, and rigorous cross-validation of information [6][7][8][9]. Interview Techniques - Analysts are required to conduct "excessive preparation" before interviews, understanding the target company's background, product characteristics, and market positioning [7]. - The interview framework is semi-structured, allowing for both preset questions and flexibility to explore unexpected yet valuable information [8]. - QYResearch employs a "triangular verification method" to ensure the authenticity of information by cross-referencing multiple independent sources [9]. Thought Process - Analysts are encouraged to adopt a "zero-based thinking" approach during interviews, listening without preconceived notions and asking insightful questions [11]. - There is a focus on identifying "connection points" between various information, linking technological trends with market demands and corporate strategies [12]. - Analysts are motivated to delve deeply into key information, employing a "five-layer deep" questioning technique to uncover the essence of issues [14]. Case Studies - In a study of the chemical industry, QYResearch's interviews revealed that actual inventory levels were significantly higher than public data suggested, indicating a potential market adjustment [15]. - In the automotive electronics sector, insights from frontline engineers highlighted a critical trend of traditional automotive electronic architecture evolving towards a centralized model, providing clients with forward-looking market assessments [15]. Future Outlook - Despite advancements in AI and big data, QYResearch believes that technology will enhance rather than replace the value of deep interviews, exploring AI tools for background analysis, real-time semantic analysis during interviews, and structured content processing post-interview [16]. - The company aims to deepen its global research network, promoting the model of "local analysts studying local markets" [16]. Company Background - QYResearch, established in 2007 with headquarters in Los Angeles and Beijing, has evolved into a leading consulting firm providing detailed industry research services across various sectors, including high-tech industries, chemical materials, advanced materials, machinery manufacturing, and more [17].