Core Viewpoint - The traditional supermarket industry in China is facing a significant downturn, with 62 major supermarket companies reducing their store count by 3,037 in 2024, indicating a collective struggle against the rise of e-commerce and changing consumer habits [4][7][14]. Group 1: Industry Trends - The market share of traditional supermarkets has declined from 34% in 2019 to 32% in 2024, while the share of e-commerce has increased from 22% to 32% during the same period [15]. - The large hypermarket segment has seen a drastic drop from 19% to 13% in market share, reflecting a shift in consumer preferences towards more efficient shopping options [15]. - The rise of community group buying and specialized stores has further eroded the customer base of traditional supermarkets, which are perceived as inefficient and cumbersome [18][20]. Group 2: Company Performance - Among the top 100 supermarkets in China, 62 companies reduced their store numbers, with only 25 showing growth, highlighting a trend of contraction in the industry [7][9]. - Notable reductions include 1,009 stores by Jibai Holdings, 493 by CR Vanguard, and 234 by Yonghui Superstores, indicating a widespread retreat among major players [9][10][12]. - Yonghui Supermarket's revenue plummeted from 48.7 billion to 29.9 billion yuan, showcasing the financial strain faced by leading companies in the sector [12]. Group 3: Consumer Behavior - Consumers are increasingly opting for convenience, with shopping habits shifting towards online platforms and quick delivery services, diminishing the appeal of large supermarkets [4][15][16]. - The traditional supermarket model is failing to meet modern consumer expectations in terms of efficiency, experience, and value, leading to a decline in foot traffic and sales [20][22]. - The lack of social engagement and unique shopping experiences in traditional supermarkets has resulted in a loss of relevance among younger consumers [20][22].