WISE2025 DAY2剧透:对话商业之王,求解商业生存法则!
36氪·2025-11-25 11:10

Core Insights - The WISE 2025 Business King Conference aims to address the urgent needs of business operators in a fragmented market, focusing on user insights, technology-driven product reconstruction, and new strategies for globalization [2][3]. Group 1: Conference Themes - The conference will explore how brands can identify real user needs in a chaotic environment where consumer loyalty is minimal and product life cycles are extremely short [5]. - Keynote speeches will include topics such as the evolution of Chinese brands from mere presence to defining authority in the market [6][8]. Group 2: Notable Speakers and Presentations - Notable speakers include leaders from Nielsen, Huaxi Biological, and Ma Liu Ji, who will share insights on building brands from the ground up [3][9]. - The "Future Super Brand Directory" will be released, serving as a strategic blueprint for brand competition in the current market landscape [9][11]. Group 3: Technological Integration - The conference will highlight how technology is transforming consumer products, with a focus on AI as a growth engine for brands [26][27]. - Discussions will include the integration of technology into traditional consumer goods, emphasizing the need for brands to adapt and innovate [32][34]. Group 4: Globalization and Market Strategies - The concept of "ecological symbiosis" will be introduced as a new approach for Chinese companies entering global markets, moving away from merely replicating Chinese models [38]. - The conference will feature discussions on how to leverage local insights and data to redefine global brand strategies [41][49]. Group 5: Future Trends and Consumer Insights - The final session will focus on key consumer trends and structural changes anticipated for 2026, aiming to uncover deeper insights beyond surface-level trends [60]. - The importance of personal branding in all industries will be emphasized, encouraging leaders to become their own "chief trust officers" [63].