华与华创始人华杉称西贝“被人算计”，罗永浩回怼：谁算计了

Core Viewpoint - The ongoing controversy surrounding the West Be restaurant brand involves accusations of manipulation and miscommunication between its brand consultant, Hua Yu Hua, and public figures like Luo Yonghao, highlighting the complexities of crisis management in the food industry [2][3][5]. Group 1: Controversy and Responses - Hua Yu Hua, founder of Hua Yu Hua Marketing Consulting, claims that West Be is "being manipulated" amidst discussions about employee salary increases [3]. - Luo Yonghao responded to Hua's claims by questioning who is manipulating the situation and threatened to disclose recordings if clarity is not provided [3]. - The controversy has reignited public interest, especially following a previous incident in September regarding West Be's "pre-made dishes," where Hua defended the brand's integrity against accusations [5][6]. Group 2: Brand Consulting and History - Hua Yu Hua has been a brand consultant for West Be since 2013, contributing to various marketing strategies and brand identity initiatives, including the creation of the "I♥莜" symbol and the simplification of the menu from over 100 dishes to 44 [6][7]. - The firm specializes in corporate image planning and marketing strategy, with Hua Yu Hua holding a 53% stake in the company [7].