字节旗下番茄系2024年收入超300亿，今年有望翻倍｜独家

Core Viewpoint - ByteDance's Tomato series business is projected to generate over 30 billion to 50 billion yuan in profit in 2024, with total revenue expected to exceed 600 billion yuan, primarily driven by Tomato Novel's contribution [4][5]. Revenue and Profitability - The Tomato series, which includes Tomato Novel, Hongguo Short Drama, Tomato Listening, and Wukong Search, is expected to generate over 300 billion yuan in revenue in 2024, with Tomato Novel alone contributing over 450 billion yuan [4][5]. - In comparison, Tencent's Reading Group is projected to have a total revenue of 8.12 billion yuan and a profit of 1.14 billion yuan in 2024 [7]. User Growth and Engagement - Hongguo Short Drama has achieved a monthly active user (MAU) count of 236 million as of September, representing a 94% year-on-year growth, significantly outpacing competitors [9]. - The success of Tomato Novel and Hongguo Short Drama is attributed to their alignment with ByteDance's strategy of targeting large, profitable markets with substantial user bases [9][10]. Business Strategy - ByteDance's approach involves acquiring resources through hiring, acquisitions, and traffic support, followed by a free model and heavy investment in user acquisition [11]. - Hongguo Short Drama reportedly had an initial budget of 10 million yuan per day for user acquisition, indicating a high level of investment compared to other internal projects [11]. Content and Monetization - The Tomato Novel platform has signed over 600,000 authors, with 85% of content being original, and is actively promoting successful works for IP development [13]. - Hongguo Short Drama is implementing revenue-sharing policies for actors, with reports of some actors earning over 1 million yuan [14]. Future Growth Opportunities - The introduction of a free comic drama app and the anticipated growth of the comic drama market, projected to exceed 20 billion yuan by 2025, indicates further expansion potential for the Tomato series [15][16].