Core Viewpoint - The article outlines a comprehensive plan to enhance the adaptability of supply and demand in consumer goods, aiming to significantly optimize the supply structure by 2027 and establish a high-quality development pattern by 2030, with a focus on cultural and high-quality consumer products [6][7]. Group 1: Key Tasks - The plan includes 19 key tasks across five main areas: expanding new increments, deepening existing stock, segmenting markets, empowering scenarios, and optimizing the environment [4]. - It emphasizes the acceleration of new technology and model innovation, including the promotion of flexible manufacturing and the integration of artificial intelligence in the consumer goods sector [8][9]. Group 2: Product Supply Enhancement - The plan aims to expand the supply of distinctive and new products, focusing on green products, rural consumption upgrades, and the development of leisure and sports products [10][11]. - It encourages innovation in health products and aims to enhance the influence of historical classic products, promoting traditional crafts and cultural heritage [11][12]. Group 3: Market Segmentation - The strategy includes precise matching of different demographic needs, such as enriching the supply of children's products, enhancing quality student supplies, and expanding fashionable "trendy" products [13][14]. - It also focuses on optimizing products for the elderly, ensuring comfort and functionality in elder care products [14][15]. Group 4: New Consumption Scenarios - The plan promotes the establishment of new consumption scenarios and business models, including the support for flagship stores and innovative retail formats [16]. - It encourages the development of platform consumption and shared consumption models, leveraging technology to enhance consumer experiences [16][17]. Group 5: Supportive Environment - The plan outlines measures to strengthen financial support for the consumer goods industry, including the promotion of consumption finance products and government procurement [17]. - It emphasizes the importance of maintaining market order and enhancing regulatory measures to ensure product quality and safety [18].
促进消费新方案来了!
清华金融评论·2025-11-26 07:01