短剧市场,霸总的“爹妈们”真的不够用了吗?
虎嗅APP·2025-11-26 09:40

Core Viewpoint - The short drama market is experiencing a shortage of middle-aged actors, leading to a mismatch between supply and demand, as the industry requires experienced performers rather than amateurs pursuing acting dreams [4][5][14]. Group 1: Industry Demand and Supply - The short drama industry is facing an unprecedented production explosion, with 251 micro-dramas registered in Zhejiang and 2,656 in Zhengzhou within the first seven months of the year [10][20]. - Despite the apparent demand for middle-aged actors, the industry is not genuinely welcoming to them, as the fast-paced nature of short dramas often excludes older performers [14][20]. - The recruitment of middle-aged actors is complicated by the need for professional experience, as many aspiring actors lack the necessary skills and training [13][14]. Group 2: Challenges for Aspiring Actors - Many aspiring actors, including those encouraged by their children, face harsh realities when attempting to enter the industry, often finding themselves unprepared for the demands of acting [8][9]. - The industry has a preference for younger actors who can convincingly portray older roles through makeup and acting techniques, further marginalizing actual older actors [15][19]. - The recruitment process often leads to disappointment, as many hopefuls are met with vague promises and high training fees, rather than genuine opportunities [22][23]. Group 3: Misconceptions and Industry Dynamics - The perception of a "shortage" of middle-aged actors is partly fueled by the industry's focus on younger talent and the rapid production cycles of short dramas [20][22]. - The high daily wages advertised for roles often apply only to well-known actors, while ordinary roles pay significantly less, creating a misleading narrative about earnings in the industry [19][26]. - The influx of recruitment advertisements is often linked to training programs that exploit the aspirations of those seeking acting opportunities, rather than a true need for more actors [22][23].