骂不倒的大麦

Core Viewpoint - The article highlights the growing frustration of concertgoers towards ticketing platforms like Damai, as evidenced by public expressions of discontent during concerts, reflecting a long-standing grievance against the ticketing process and the perceived monopolistic practices of these platforms [2][4]. Group 1: Damai's Market Position - Damai, originally founded as "China Ticket Online" in 1999, has evolved to dominate the online ticketing market, achieving a market share of nearly 70% during the peak of concert popularity [4][6]. - The acquisition of Damai by Alibaba in 2017 allowed it to extend its influence into both upstream and downstream segments of the entertainment industry, including venue management and content creation [6][7]. - By the end of 2023, Damai covers over 7,700 venues across China, making it a critical player for artists wishing to perform at major locations [7]. Group 2: Ticket Supply and Demand Dynamics - The article discusses the imbalance in ticket availability, noting that only a small percentage of tickets are available for public sale, with many being reserved for sponsors and special guests, leading to a public sale rate as low as 20% in some cases [11][13]. - The reliance on ticket scalpers (or "yellow cows") is highlighted, as they often acquire tickets that are not available to the general public, exacerbating the frustration of consumers [20][22]. - The ticketing market is characterized by a rigid cost structure and elastic revenue, where the costs of production do not decrease even if ticket sales are low, leading to a reliance on scalpers to manage unsold inventory [16][20]. Group 3: Market Trends and Consumer Sentiment - The article notes a significant concentration of ticket sales in large events, with only 0.5% of events generating 51% of total box office revenue, indicating a disparity in market dynamics [21]. - The emergence of "dynamic pricing" models in other markets, such as Ticketmaster, is mentioned as a potential solution to eliminate scalpers while ensuring fair revenue distribution among stakeholders [22]. - Despite the implementation of real-name ticketing systems to combat scalping, consumer dissatisfaction remains high, as evidenced by requests for refunds due to various personal conflicts with event dates [14][16].