义乌的圣诞商人,盼望世界和平
36氪·2025-11-26 13:39

Core Viewpoint - Yiwu, known as the "world supermarket," continues to adapt and thrive despite global uncertainties such as wars and tariffs, showcasing the resilience and resourcefulness of its merchants [5][8][29]. Group 1: Market Dynamics - Yiwu's International Trade City features over 70,000 shops, making it a hub for global trade, particularly for seasonal products like Christmas goods, with approximately 80% of the world's Christmas supplies sourced from Yiwu [6][7]. - The current business environment is marked by reduced customer traffic and longer payment cycles, with many merchants reporting a significant decline in sales compared to previous years [10][11][14]. - Merchants are facing intense competition and price wars, leading to a focus on product innovation and differentiation, as many traditional products are easily replicated [15][17]. Group 2: Impact of Global Events - The ongoing geopolitical tensions and economic downturns have led to a decrease in demand for higher-end products, with customers opting for cheaper alternatives [19][20]. - Tariffs imposed by the U.S. have severely impacted orders, with some factories experiencing a drastic reduction in business, leading to layoffs and operational adjustments [22][23]. - The uncertainty in international shipping and logistics has further complicated the supply chain, causing delays and increased costs for merchants [24][25]. Group 3: Adaptation Strategies - Merchants are increasingly diversifying their customer base and exploring new markets to mitigate risks associated with geopolitical instability [26][40]. - The establishment of overseas warehouses has become a strategic move for some businesses, allowing them to better manage logistics and respond to market demands [36][37]. - Despite the challenges, Yiwu merchants maintain a strong entrepreneurial spirit, adapting their business models to remain competitive in a changing landscape [41][44].