智己LS9 新车上市一线销售周报

Order Situation - The average new orders per store range from 25 to 28 units, with a 50% increase in store visits and a 60% store visit ratio [1][2] - The exhibition vehicles arrived a day before the launch, and test drive vehicles were available in first-tier cities over the weekend, with the launch price meeting customer expectations [2] - Regions such as Guangdong, Sichuan-Chongqing, Central China, and Northern China are seeing an increase in national order proportions, with large battery range extenders significantly boosting orders in Northern regions [3] Customer Profile - The primary customer demographic is aged between 35 and 50, with a male ratio of 90% [1] - Customers mainly consist of individual business owners and corporate executives, showing a notable increase in economic strength compared to previous customers, with a focus on family use and transportation needs [6] - Customers primarily learn about the product through Douyin and video platforms, with significant brand awareness attributed to the vehicle's appearance and spaciousness [6] Configuration Preferences - 45% of customers choose the Ultra 66 model, while 55% opt for the Ultra 52 model [5] - The most popular exterior color is Olympus Black, while the main interior colors are Deep Earth Elephant Grey and Light Earth Elephant Grey [5] - 60% of customers select the YAT cruise-type half-width steering wheel, and 30% choose the large wheel hub, which is offered at a limited-time price of 14,000 yuan [7] Competitive Comparison - Customers comparing with the Lynk & Co 900 focus on cost-effectiveness, while those considering the Zeekr 9X prefer the Land Rover-like appearance [10] - Customers comparing with the NIO ES8 consider the BAAS plan and find it highly cost-effective, with comparisons mainly centered on interior quality and brand perception [10] - There are notable regional differences among customers comparing with the AITO M8, Lantu Taishan, and Leap Motor D19 [10]