一场精心策划的“智商税”，收割了多少想暴富的县城青年

Core Viewpoint - The article discusses the rise and fall of the brand "Nezha Xianyin," highlighting the humorous yet critical public perception of its business model and the challenges faced by its franchisees [5][7][12]. Group 1: Brand Perception and Public Reaction - "Nezha Xianyin" is perceived as a brand that humorously exploits the popularity of the "Nezha" IP, leading to a mix of ridicule and ironic support from the public [5][8]. - The brand's marketing strategy has sparked a wave of online engagement, with users creatively promoting it despite acknowledging its flaws, thus creating a viral phenomenon [9][12]. - The public's reaction includes exaggerated claims about the brand's appeal, with some even suggesting it has magical qualities to attract customers, showcasing a blend of satire and genuine interest [9][12]. Group 2: Franchise Challenges and Business Model - Many franchisees have reported significant difficulties, including poor location choices and low sales, leading to financial losses and store closures [7][13]. - The franchise model has been criticized for its lack of transparency, with many franchisees feeling misled about the brand's potential and operational support [17][19]. - The article reveals that the parent company of "Nezha Xianyin" has been involved in questionable practices, including a lack of operational legitimacy and a history of company cancellations, raising concerns about the brand's sustainability [12][13]. Group 3: Fast Franchise Model Risks - The article highlights the risks associated with "fast franchise" models, where companies lure potential franchisees with low entry costs and high returns, often leading to exploitation [17][19]. - Many entrepreneurs fall victim to these schemes due to a lack of understanding of the franchise process and the importance of verifying company credentials [19]. - The narrative emphasizes that while the new tea beverage market may still hold potential, the allure of easy profits can lead to significant losses for those who do not conduct thorough due diligence [19].