Q3’25国内消费级AI/AR市场销量同比增幅186%，阿里、百度入局，雷鸟、影目等新品不断

Group 1 - The core viewpoint of the article highlights the significant growth in the domestic consumer-grade AI/AR market, with a year-on-year sales increase of 186% in Q3 2025, particularly driven by the AR segment which saw sales surpassing 129,000 units [1] - The domestic consumer-grade AR market experienced a year-on-year sales growth of 109% in Q3 2025, with notable contributions from brands like Thunderbird, Rokid, and XREAL [1][3] - The one-piece AR glasses category achieved remarkable growth, with sales soaring by 355% year-on-year, indicating a strong market expansion driven by new product launches from brands like Leqi and Yingmu [1] Group 2 - The market for non-screen AI glasses, while lacking display functionality, is actively cultivating the market, with notable performances from Xiaomi's AI smart glasses and Thunderbird V3 glasses in Q3 [2] - During the Double Eleven shopping festival, AI/AR glasses saw rapid growth across major e-commerce platforms, with new products from Alibaba and Baidu selling out quickly, demonstrating the strong impact of new product launches combined with promotional events [6] - Thunderbird maintained its leading position in the AR brand landscape, while Rokid surged to second place with significant sales growth, showcasing its strong market presence [3][8] Group 3 - Future developments in AI/AR glasses are expected to focus on multiple directions, including enhanced user experience through lightweight designs, improved display technology, and innovative battery solutions to address power concerns [7][8] - The price of AR glasses is anticipated to decrease, making them more accessible to a broader consumer base, which will further expand the market [8] - AI functionality is projected to become a core competitive advantage for AI/AR glasses, with brands continuously exploring and optimizing AI features to provide smarter and more convenient services to users [8]