电商快递集体涨价，9块9包邮的时代要结束了？

Core Viewpoint - The recent price increase in the express delivery industry, although seemingly minor at 0.2-0.8 yuan per order, signifies a shift towards a new adjustment phase for the industry, impacting e-commerce operators and consumers significantly [6][10][20]. Price Increase Impact - The price hike began in July 2023 in Yiwu and has spread to 22 provinces, affecting e-commerce users while not impacting individual senders [6][5]. - The increase translates to an 8% loss in profit for low-margin products, particularly those priced at 9.9 yuan with free shipping [6][20]. - The average price per express delivery in the first half of 2025 was 7.52 yuan, down 7.7% from 8.15 yuan in 2024, indicating a trend of "increased revenue without increased profit" among major logistics companies [9][10]. Industry Dynamics - The express delivery sector has been characterized by a "price-for-volume" strategy, leading to unsustainable low pricing that has harmed both workers and service quality [10][12]. - The rise of "express delivery gray market" and "delivery scalpers" has emerged due to price discrepancies across regions, complicating the competitive landscape [14][15][16]. Reactions from Stakeholders - E-commerce operators are adjusting their pricing strategies, with some removing discounts to offset increased logistics costs, leading to a significant drop in order volumes [20][21]. - Consumers are experiencing changes in service quality, with many reporting that delivery personnel are less likely to deliver to their doors, opting instead for collection points [9][18]. - Despite the price increase, many delivery workers have not seen corresponding wage increases, raising concerns about the sustainability of their livelihoods [21][22]. Future Outlook - Analysts suggest that the industry needs to leverage technology such as AI and big data to optimize operations and improve service quality, while also exploring innovative delivery methods like unmanned delivery systems [21][22]. - The overarching goal of the price adjustments is to create a healthier industry environment that benefits both workers and consumers, fostering a more sustainable business model [22].