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Core Viewpoint - The article discusses the increasing reliance of tea and coffee brands, including Starbucks, on self-built apps and mini-programs for user data collection and targeted marketing, while highlighting the privacy concerns associated with excessive personal information collection [1][10]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about user tracking [1][3]. - The use of "geo-fencing" technology by Starbucks to send notifications when users are near stores has been criticized for not being clearly stated in the app's privacy policy [4][5]. - The article emphasizes that location information is sensitive personal data and must be handled with care, requiring clear consent and purpose disclosure according to domestic regulations [7][8]. Group 2: Industry Practices - The article notes that the collection of user data, including phone numbers and location, has become standard practice in the food and beverage industry, leading to consumer dissatisfaction [10]. - Regulatory bodies have begun to scrutinize companies like Starbucks for their practices of inducing users to provide personal information, with multiple companies being called out for similar issues [10][11]. - The competitive landscape in the food and beverage sector is driving brands to rely heavily on data for digital operations, marketing, and customer retention strategies [10][11]. Group 3: Company Responses - In response to the complaints, Starbucks confirmed that the location-based promotional feature has been discontinued and expressed commitment to improving privacy protection and user experience [8][11]. - The article highlights that Starbucks is under pressure to enhance promotions and customer engagement through its app, especially as it faces competition from other brands like Luckin Coffee, which has successfully built a large user base [11].