40万级、50万级销量标杆，问界双旗舰准备不讲「标准」

Core Viewpoint - The concept of "luxury" is shifting from mere symbols and material accumulation to tangible daily value in the automotive market [2][4]. Market Dynamics - The mid-to-high-end SUV market in China, priced between 400,000 to 500,000 yuan, has traditionally been dominated by established luxury brands, which have created an invisible value measurement and pricing system based on brand recognition and historical backing [3]. - This traditional logic is rapidly changing as advancements in smart and electric vehicle technologies increase, leading consumers to focus more on real-world usage experiences such as reliability of assisted driving and efficiency of cabin interaction [4]. Product Strategy - Aion is reshaping the market's value coordinates with its dual flagship products, the Aion M8 and Aion M9, which aim to provide a comprehensive high-end experience [5][6]. - The Aion M9 emphasizes flagship-level technology, safety, and spatial evolution, while the Aion M8 focuses on space efficiency, entertainment, and smart interaction, catering to family needs [6]. Competitive Advantage - The introduction of the Aion M8 and M9 marks a departure from traditional pricing strategies based on configuration differences, instead offering a systematic solution that addresses the core needs of mid-to-high-end luxury SUV consumers [8][9]. - The dual flagship approach allows Aion to cover different demographics and scenarios, focusing on smart technology, efficiency, safety, comfort, and long-term reliability [8][9]. Design and User Experience - The Aion M9 and M8 adopt a systematic design philosophy that prioritizes user experience over mere configuration differences, with the M9 targeting business and personal commuting needs, while the M8 is designed for family use [10][18]. - The M9 features a cohesive visual design and emphasizes a high-efficiency cabin layout, while the M8 boasts a high space utilization rate of 67.6%, catering to family outings and long-term usage [11][15]. Technological Integration - Both models integrate advanced safety features, such as night vision enhancement and AR warning systems, to address essential safety needs [25]. - The M9 is equipped with Huawei's advanced driving technology and a high-capacity battery, achieving a maximum range of 1,474 km, while the M8 focuses on family safety with a low drag coefficient and high structural integrity [29]. Market Performance - The Aion M9 has achieved over 260,000 deliveries, establishing itself as a sales benchmark in the 500,000 yuan segment, while the M8 has surpassed 130,000 units, leading the 400,000 yuan SUV market [35]. - The M9 has also received high ratings in safety assessments, reinforcing its market position and brand reputation [36]. Conclusion - The dual flagship strategy of Aion signifies a fundamental shift in the luxury SUV market, where the focus is now on user experience, data credibility, and comprehensive scenarios, redefining luxury as a perceivable value in daily life [38].