蔚来李斌:“少玩花活,专注卖车”
NIONIO(US:NIO) 中国基金报·2025-11-27 16:07

Core Viewpoint - NIO's founder and CEO Li Bin emphasized the company's commitment to focusing solely on the automotive business and not diversifying into other sectors, particularly in response to the competitive landscape of new energy vehicles [2][12][14]. Financial Performance - NIO expressed confidence in achieving profitability by the fourth quarter of 2025, with a target for full-year profitability in 2026 [6][11]. - In Q3 2025, NIO reported a significant reduction in adjusted net losses to 2.74 billion yuan, a decrease of 38% year-over-year and 33.7% quarter-over-quarter [7]. - The company’s revenue guidance for Q4 2025 is projected between 32.758 billion yuan and 34.039 billion yuan, with a gross margin of 13.9%, marking the highest quarterly gross margin in three years [8][9]. Product Strategy - NIO plans to launch new high-margin models, including the all-new ES8 and the L90, which are expected to contribute to revenue growth and improved gross margins [11]. - The company is focusing on organic growth and optimizing financial metrics such as gross profit and gross margin, with the current vehicle gross margin at 14.7%, up 1.6 percentage points year-over-year [8][9]. Market Position - NIO currently holds less than 2% of the global automotive market share, indicating significant room for growth within the automotive sector [14]. - The company aims to maintain a strong focus on electric vehicle products and services, distancing itself from ventures into AI and robotics, despite recognizing the potential in those markets [12][16]. Competitive Landscape - NIO's strategy contrasts with other new energy vehicle manufacturers like XPeng and Li Auto, which are exploring AI and robotics, with XPeng's CEO claiming a 99.999% probability of achieving profitability in Q4 2025 [7][8]. - Li Bin acknowledged the potential of the robotics market but reiterated that NIO's current priority is to solidify its position in the automotive industry [16].