Core Viewpoint - The article discusses the innovative approach of Zhongtai Asset Management in creating the educational video series "Hang Hang You Shuo Dao," which focuses on in-depth industry knowledge and investment insights, distinguishing itself from traditional investment education content [2][3]. Group 1: Video Series Overview - "Hang Hang You Shuo Dao" has gained significant traction on Douyin, with individual episodes receiving tens of thousands to hundreds of thousands of views, and the series has accumulated over 2 million views since its launch in August of the previous year [2][3]. - The series was awarded the "2025 Public Welfare Investment Education Case Jun Ding Award" at the 2025 China Securities Asset Management Jun Ding Awards [2]. Group 2: Educational Approach - Zhongtai Asset Management aims to address the gap in educational content suitable for ordinary investors, as most existing reports cater to professional investors [3]. - The production of industry educational videos is challenging due to the complexity and diversity of industries, requiring a tailored approach to effectively present content [3][4]. Group 3: Content Quality and Audience Engagement - The company emphasizes the importance of high-quality content over quantity, often revising scripts multiple times to ensure the material meets expectations [14][15]. - Feedback from viewers indicates a strong interest in professional long-form content, with many expressing appreciation for the depth and quality of the videos [9][11]. Group 4: Industry Recognition and Future Directions - The series has been recognized by Douyin's "Selected Content," which provides significant traffic support, enhancing the visibility of the videos [8][12]. - Zhongtai Asset Management remains committed to producing independent and professional content, focusing on enhancing investors' understanding of industry dynamics without a sales agenda [15].
连获“抖音精选”,这档投资长视频只说专业!
中泰证券资管·2025-11-28 07:03