土地月报｜成交规模同比延续缩量，平均溢价率迎来回升（2025年11月）

Core Viewpoint - The industry is undergoing a transformation from old to new models, with the land market expected to adjust first as a key upstream indicator [2][7]. Supply and Demand - The supply of land in November 2025 was 290 million square meters, a 250% increase month-on-month but a 9% decrease year-on-year. The transaction area was 86.04 million square meters, up 39% month-on-month but down 27% year-on-year [3][4][10]. - The overall supply and demand scale continues to decline year-on-year, indicating a contraction in the land market [4][10]. Market Heat - The average premium rate in November was 4.1%, an increase of 1.29 percentage points from the previous month. However, the bidding heat remains concentrated in a few premium areas, with many plots sold at base prices [5][20]. - In November, 9% of land parcels failed to sell, remaining at a near-low level, indicating ongoing challenges in the market [22]. Distribution - First-tier cities saw a year-on-year increase in transaction value by 43%, while second-tier cities decreased by 17%, and third and fourth-tier cities dropped by 39% [6]. Future Outlook - The land market is expected to adjust significantly as it is a leading indicator for the industry. The total land transaction area for 2025 is projected to be only 1.1 times that of new housing transactions, down from 1.8 times in 2020, indicating a shift towards a new inventory reduction cycle [7][10]. - The Ministry of Housing and Urban-Rural Development has emphasized urban renewal, which is expected to provide quality projects and support high-quality urban development, potentially stabilizing the market [8][14]. Key Land Transactions - Notable land transactions in November included a residential plot in Beijing's Chaoyang District sold for 5.024 billion yuan with a premium rate of 18.21%, and a commercial plot in Yiwu with a premium rate of 159% [27][28]. - The highest nominal floor price was recorded for a residential plot in Beijing at 81,120 yuan per square meter, reflecting the premium nature of certain urban areas [31][33].