忘掉今年吧，明年的消费应该怎么布局？

Core Viewpoint - The article discusses the current state of the consumer market, highlighting that consumer sectors have underperformed for four consecutive years, suggesting a potential rebound in the upcoming year if certain conditions are met [2][3]. Group 1: Current Market Conditions - The overall consumer performance this year has been poor due to a general economic slowdown, with retail sales growth at only 2.9% in October [5]. - Real estate prices have been declining, with predictions of continued downward pressure, impacting household wealth and consumer spending [7][13]. - The largest segment in consumer stocks is liquor, particularly Maotai, which has seen its wholesale price drop below 1600, down from over 3800 four years ago, indicating a significant decline in consumer sentiment [10]. Group 2: Future Consumer Outlook - If there is a recovery in the overall economy, low-priced consumer stocks with reasonable valuations could see significant growth [12]. - However, the likelihood of an economic recovery next year is low, with continued declines in real estate prices and a slowdown in exports [14]. - The article suggests that consumer spending will remain constrained due to shrinking household wealth, with a potential recovery not expected until 2027 [13]. Group 3: Specific Consumer Opportunities - Despite the overall economic challenges, there are specific consumer segments that may present opportunities, such as tourism-related spending from foreign visitors and affluent domestic consumers [16][18]. - The article emphasizes the importance of focusing on sectors with significant scale advantages, which can outperform competitors even in a sluggish economy [18]. - New consumption trends, such as trendy toys, gold jewelry, and pet products, may still show growth potential despite the overall market conditions [18]. Group 4: Monitoring and Strategy - Investors are advised to keep an eye on policy changes that could impact the overall economy and consumer spending, while focusing on specific segments that are less affected by the broader economic downturn [20]. - The article suggests that the consumer sector should prioritize niche markets and segments that cater to affluent consumers or benefit from international tourism [18][20].