雷峰网·2025-11-28 13:48Core Viewpoint - Haier Smart Home has maintained strong growth in revenue and profit, achieving double-digit growth in the first three quarters of 2025 despite challenges in the global home appliance industry [2][7]. Group 1: Brand Strategy - Haier Smart Home employs a multi-brand strategy tailored to different regions, with key brands like Haier, Casarte, Leader, and Fisher & Paykel in China, and GE Appliances in North America, allowing for market share leadership [2][7]. - The company has established a strong presence in various markets, such as being the top home appliance company in North America and holding the largest market share in white goods among Chinese companies in Europe [2][7]. Group 2: Collaborative Synergy - Haier Smart Home has successfully achieved a "1+1>2" synergy effect through global R&D and supply chain collaboration, mitigating potential resource dispersion and internal competition [4][5]. - The company has built a global digital R&D platform that allows brands to share core technologies while innovating for local markets, significantly reducing R&D costs and accelerating the commercialization of innovative technologies [4][5]. Group 3: Localization and Supply Chain - Localized R&D is a core advantage, with products like the X11 washing machine designed to meet European energy efficiency standards, utilizing a global collaborative approach for design and technology [5]. - Haier Smart Home has established a dual-track global supply chain system, with 35 industrial parks and 163 manufacturing centers worldwide, facilitating a self-circulating system that supports both domestic and international operations [5]. Group 4: Financial Performance - The company's overseas revenue grew by 10.5% year-on-year in the first three quarters of 2025, with strong growth in markets such as Europe, South Asia, Southeast Asia, and the Middle East and Africa, demonstrating the effectiveness of its multi-brand strategy [7].