“禁酒令”之下，县城五星级酒店的荒诞自救

Core Viewpoint - The article discusses the absurd self-rescue efforts of a five-star hotel in a small county facing challenges due to a "ban on alcohol" policy, which significantly impacts its business model reliant on government and corporate dining [5][8][16]. Group 1: Hotel Operations and Challenges - The hotel, known as "Qianxin Hotel," is a landmark establishment in a small county, heavily linked to the local coal industry and government functions [5][6]. - The hotel experienced initial success after its opening, boosted by the popularity of a nearby video game, but has since struggled with unstable revenue [6][7]. - A recent "ban on alcohol" policy threatens the hotel's core business, which primarily serves government and corporate clients for dining and events [8][17]. Group 2: Impact of the "Ban on Alcohol" - The "ban on alcohol" has created a climate of fear among potential customers, particularly public servants, who are now hesitant to dine out due to the risk of being reported [9][18]. - The hotel’s management is concerned that the ban will lead to a significant drop in business, as their main clientele consists of local officials and business owners [17][18]. - The article highlights the broader implications of the ban, noting that it has led to a cultural shift in dining habits, with many opting for low-key gatherings or avoiding restaurants altogether [19][20]. Group 3: Adaptation Strategies - In response to declining business, the hotel is exploring new strategies, such as offering lower-priced local dishes and outdoor dining options to attract customers [29][30]. - The management is considering innovative marketing approaches, including collaborations with local influencers to improve visibility and attract a broader clientele [34][35]. - Despite these efforts, the hotel faces challenges in changing perceptions, as many locals still view it as too upscale and expensive for casual dining [31][32].